Every business needs to have a corporate logo design. It is so important that without it you can't build your corporate image. It is so important that it gives your business a face in the corporate world. It helps you convey the message of your business effectively i.e. if it's been designed effectively. When someone sees your logo, they should get the gist of your business values.
You can achieve this by paying attention to a few important things that will allow you to make your logo look professional and easily memorable. It will also impress the viewers and depict your business model at the same time.
Don't go to the kid next door:
Your neighbor's young son may be doing some sort of graphic design course and you can indeed save some money by hiring him, but can you really afford to let an amateur designer create your business image? A designer who has no knowledge about the corporate world - A designer who has never created a logo for any business before - How can he create your business identity for you?
Remember, your logo builds your corporate identity. You are recognized through it by your customers. So, if it's of low quality, your first impression won't be effective at all. If you want to impress your target audience, then you must create an attractive and professionally designed logo.
Don't pay too much - Keep it realistic:
A lot of companies charge way too much for creating corporate logo designs. However, as the competition is increasing everyday, prices are going down. With a little search, you will be able to find many design companies who design exceptional logo at reasonable rates.
Avoid creating a complex design:
When it comes to designing an ideal corporate logo, you should always keep it simple in order to make it easily memorable. Don't think that a complex logo will impress your market. It's a wrong perception. You want them to remember you instead as a professional.
Speaking of simplicity... You can look around and see that some of the most famous brands in the world have really simple logos. Let's take a look at the logo of Nike. When you see the swoosh, you know whose logo it is. Logos of the most famous automobile manufacturers are simple as well. For example: Mercedes, Toyota, Honda, etc. So, simplicity is the key here and it can help you get recognized easily.
Pick the right colors:
It's important to pick the right colors when you design your corporate logo, because your logo will represent your brand everywhere. Discuss with your designer and choose the colors that will be suitable for your particular business model and products. For example, green will be a suitable color for a farmer's logo. So, you need to do some brainstorming and pick the best colors for your corporate logo.
Black and White Logo:
You need to make sure that your logo looks attractive in black and white as well. See, you will send fax to your clients or potential customers from time to time, right? So, your letterhead will have the logo and it will be delivered in black and white. So, this is why you must tell your designer that it should look good in black and white too.
