People know your business means, well, business better when you have a well-designed logo. A company logo leaves an image of credibility in the eyes of customers and colleagues. A company logo must also show your company's personality. It will also be one of the deciding factors whether people will decide to get your services. Logos are used for everything from your company's website, brochure, invoices, stationary, and calling cards, basically everywhere. Your company logo will distinguish you from the competition.
When you give someone a brochure or a business card they immediately judge your business. One element of that is your logo. So a person can tell if you're a fun company or a serious one or thorough or professional. This is why your company logo should really be reflective of your company's identity. Creating an effective logo and make a home business seem like a big endeavor or in the other side of things a bad logo can destroy an established business.